Panaseer - Half the Story Campaign

In cybersecurity, seeing isn’t always understanding. Many tools offer data, dashboards, alerts - but without context, it’s only half the story. Panaseer’s campaign set out to change that.

Four digital books introduce four security professionals: CISO Janet, SecOps Dev, New CISO Francisco, and GRC Mei each navigating fragmented information. Through clean layouts, a set of quirky illustrations, and a sharp narrative shift, the stories reveal what’s missing, and how Panaseer completes the picture.

These assets formed the heart of a wider campaign across email, social, paid media and landing pages. The result: a fresh, creative way to showcase Panaseer’s depth, without ever needing to shout.